The temple administration of TirumalaTirupatiDevasthanams (TTDs) is all set to welcome “Sri Jaya NamaSamvatsara Telugu Ugadi” on March 31 in a grand festive manner.

The ceremonious fete which will be observed under the aegis of TTD Welfare Department and Hindu Dharma PracharaParishad (HDPP) at Mahati Auditorium. TTD has designed unique set of programmes this time. The PanchangaSravanam will be delivered by Dr VedantamRajagopalaChakravarthy by 9.30am. This is followed by KaviSammelan by eminent poets of Telugu literature. Then there will be the release of the spiritual book let of “Dharma Shankaravam”.

Apart from the “KaviSammelanam”, this time the competitions in “Sampradaya Veshadharana”(Traditional fashion dress show) and “Telugu Vantakalu”- (traditional mouth-watering recipes of Telugu people) are going to add the extra taste Ugadi Celebrations contemplated by TTD.

Later the prizes to the winners in competitions conducted to the employees in Quiz, Essay Writing, Elocution, KaviSammelan, Telugu Vantakalu and Sampradaya VeshaDharana will be given at the end of the programme.

The employees of TTD will take part in this programme in Telugu variSampradayaVeshadharana. Meanwhile there will be special cultural programmes in the evening including “SapthagiriSankeertanalu” by eminent Violinist and TTD Astana VidwanmaniKumariKanyaKumari, Sri Rama Sankeertanamu and AnnamaiahAmrithaVahini by artistes of Annamacharya Project between 5pm to 9pm.