Holy Dialogue (Pravachana Vakhyalu):
January 30, 2014: In the relative world, the word water and the substance water are different. When I am thirsty, if I simply chant “Water, water, water,” my thirst will not be satisfied. I require the real water. This is the nature of the relative world and relative consciousness. But in the spiritual world or spiritual consciousness, the name is the same as the thing that is named. For instance, we are chanting Hare Krsna. If Krsna were different from the chanting of Hare Krsna, then how could we be satisfied chanting the whole day and night? This is the proof. An ordinary name- if you chant “Mr John, Mr John,” after chanting three times you’ll cease. But this Hare Krsnamaha-mantra—if you go on chanting twenty-four hours a day, you’ll never become tired. This is the spiritual nature of the Absolute Truth.
--- Excerpts from Srila Prabhupada’s preaching